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Sunday, August 23, 2020
Explain the role of the FASB in monitoring and controlling busines Assignment
Clarify the job of the FASB in checking and controlling busines repotring and rehearses in the advanced association - Assignment Example These reports are checked by such intrigue bunches every once in a while so as to supervise whether organizations are utilizing their assets and assets well. These reports are of critical significance to speculators who take important choices identified with venture and financing. These reports reflect stream of store all through the business. They uncover how a firm is using its benefits in order to encourage adequate profitability and income. The various guidelines set up by the association help organizations to create and keep up a very much organized bookkeeping framework (Whittington, 2008). FASB has satisfactory capacity to detail various arrangements, however the association doesn't have rights to force them upon the organizations. Implementation of bookkeeping gauges falls under the ward of SEC. The guidelines set by the FASB are required to be trailed by open organizations in keeping up their books of records and fiscal summaries. Thus, the association goes about as a pioneer to various corporate substances. The FASB accepts fundamental exhortation from SEC and American Institute of Certified Public Accountants (AICPA) for detailing or improving the distinctive bookkeeping gauges. FASB isn't required to talk with any business association before setting bookkeeping norms. Thus, the association has better authority over ways whereby organizations keep up their records and money related reports (King, 2006). The essential intention of guidelines built up by the FASB is to guarantee that associations can build up their monetary reports in such a way, that diverse intrigue gatherings can create right recognitions about organizationââ¬â¢s money related structure. This encourages partners to settle on educated choices. The measures are created as it were, which advances straightforwardness in the executives of assets in an organization and relating divulgence in the reports. The set
Friday, August 21, 2020
6 Things You Must Know About Changing Careers
6 Things You Must Know About Changing Careers On the off chance that youââ¬â¢re changing to an entirely different vocation (or are simply pondering it), there are a few things that will be genuine regardless of what your field is. Remembering these can assist you with getting that essential foot in the entryway in your new profession. Here are 6 things you should think about evolving professions. 1. Youââ¬â¢ll need to move your mindset.ââ¬Å"Changeâ⬠is the mantra here. Youââ¬â¢ll be a similar you, however everything else-your everyday, how you apply your abilities, the difficulties you face at work will be unique. Some portion of makes a profession change so engaging that ââ¬Å"everything is new!â⬠angle. Grasping that opportunity, where anything could occur, is a major piece of being prepared to make the switch.2. Your resume needs an overhaul.You may think a couple ââ¬Å"find and replaceâ⬠changes will cover your resume as you begin sending it out to another field of employment opportunities. All th ings considered, your history is your history, and theyââ¬â¢ve never observed it, isn't that so? Itââ¬â¢s all new to them! â⬠¦Not quite.The best activity is to construct your resume without any preparation so it fits for your foreseen industry. The manner in which you decipher your past occupations and your present aptitudes might be distinctive for this new field, so set aside the effort to consider a) what the business needs are; and b) how to give your abilities and experience a makeover for that fearless new world.3. Regardless of whether you donââ¬â¢t have understanding, you have skills.It may appear youââ¬â¢re absolutely beginning once again. Be that as it may, prepare to be blown away. Regardless of whether your experience doesnââ¬â¢t truly mean your next expert life, youââ¬â¢ve likewise developed a reserve of capacities that could work well for you regardless. Concentrate on the sorts of aptitudes that move well across work lines, similar to relational abilities, critical thinking aptitudes, and authority skills.4. You should prepare to stun the world: business, not work description.I for the most part suggest that you tailor your resume for a particular set of working responsibilities. Be that as it may, as you begin on another vocation way, where you may not be as acquainted with the intricate details of that industry, itââ¬â¢s better to move toward it on a full scale level. This is particularly evident on the off chance that you donââ¬â¢t have a portion of the essential experience. Concentrate on what the organization does, what it gives, their crowd/buyers, and what you can offer in those areas.5. Itââ¬â¢s OK that thereââ¬â¢s a great deal you donââ¬â¢t know (yet).If you have a solid foundation of aptitudes and experience behind you, it very well may be enticing to let that convert into strut, regardless of whether youââ¬â¢re strolling into an all-new expert world. The general purpose of exchanging professions is the test of learning new things, and taking an alternate heading. So carry that energy to develop, not the ââ¬Å"I know everythingâ⬠certainty, into the procedure with you.6. There will be disappointments.Changing vocations can be an extremely hard procedure. Youââ¬â¢re abandoning a recognizable world for a field you likely donââ¬â¢t know also. You may be deserting a notoriety, and sets of aptitudes that you endeavored to construct. At the point when you face a challenge that way, it tends to be doubly disappointing when things donââ¬â¢t happen immediately, or you donââ¬â¢t land the degree of position or pay that you were seeking after. So as you go into it, take a full breath and comprehend that there will be challenges.Changing vocation paths is a valiant activity. It includes settling on the best choice for yourself in the long haul, in any event, realizing that the present moment might be a rough change. The more set you up are for these difficulties, the r eadier youââ¬â¢ll be to confront them and proceed onward to your next incredible chance.
Thursday, July 9, 2020
Getting Professors To ââ¬ÅLike Youââ¬Â
Iââ¬â¢m going to start this one off with an anecdote. I was at a fencing meet with my team just the other day, and there was this whole incident in which one of our fencers was fencing a girl from an opposing university (who shall go unnamed). For one reason or another, the referee was refusing to call anything her way; this went on for awhile until, at the end of a frustrating 3-minute period, she lost 4-5. Said fencer form my team then proceeded to be relatively riled up, exclaiming, ââ¬Å"I swear that referee is out to get me.â⬠And it was that statement that kind of got me thinking. Whether or not youââ¬â¢re a fencer, or an athlete in general, thereââ¬â¢s still a good chance that youââ¬â¢ve felt, at one point or another, like someone was ââ¬Å"out to get you.â⬠And Iââ¬â¢d bet a lot of the perceived antagonists that come to mind are teachers. Itââ¬â¢s commonly recommended to get on a teacherââ¬â¢s or professorââ¬â¢s ââ¬Å"good side.â⬠But what it takes to reach that point is not only highly variable from class to class, but sometimes impossible altogether. In light of this (and in light of me starting second semester tomorrow, with a whole new set of ââ¬Å"good sidesâ⬠to get on), I wanted to offer some fundamental steps that can be taken: 1. Punctuality The first impression a professor will have of you each day will be your arrival to his or her class. So try your hardest to get there five minutes early. Find a nice seat towards the front (it doesnââ¬â¢t have to be the first row), where you can both see and be seen, hear and be heard. The same goes for email responses and assignments. The more you put those small things off, the more it comes across as indifference, laziness, or an inability to handle responsibility. 2. Attentiveness Itââ¬â¢s probably not a shocker to you that this one is listed; participation and simple listening skills go a very long way. Do whatever it takes to stay engaged in the lecture or lesson in front of you ââ¬â take notes, ask questions, throw in some head nods here or there. For one, itââ¬â¢s going to, you know, actually support your learning of the content. And on top of that, the professor will notice. Having had this gig for awhile, they tend to be pretty perceptive with things like that. 3. Investment Itââ¬â¢s a relatively straightforward exchange: if you demonstrate that you care, they will reciprocate in caring about you (or, perhaps better put, your grade). Go to office hours, think deeply about their material, and try to dig into those big essays or assessments with a passionate fervor. Doing so helps validate a lot of what (good) professors want to accomplish: sharing their aptitude and knowledge with those from the up and coming generation. 4. Authenticity This is my way of urging you to remain as approachable and interesting and real as you always are ââ¬â whether itââ¬â¢s around a professor or not. They are always dealing with a fair share of know-it-alls and ââ¬Å"teacherââ¬â¢s pets,â⬠and it can be exhausting to have people following you around all the time, trying to prove themselves. So donââ¬â¢t feel like, to earn your professorsââ¬â¢ respect, you need to become anyone you arenââ¬â¢t. Holding genuine conversations and possessing the self-confidence that you are a valuable contributor to their class will come across as quite refreshing. At the end of the day, as beneficial as it can be to connect with a professor ââ¬â itââ¬â¢s important to realize that there does exist a line, across which itââ¬â¢s no longer worth the effort. As soon as you feel yourself compromising what you believe in for the sake of recognition, or else fighting a draining up-hill battle for attention, itââ¬â¢s better to let things be. The caliber of your work can speak for itself.
Tuesday, May 19, 2020
The Success Of The Business Meetings Essay - 1594 Words
The success of the business meetings of professional society relies upon numerous factors, which usually play a key role in project success. Some key factors include location of business associations, local arrangements attraction, and ability of the chairperson. Alternately the major role is played by team members where the project management team has to plan program participants, meeting attending cost and the travel fund to the attendees and the number of meeting attendees and the program participants. The first consideration in the planning of business meetings is to analyze and evaluate the situation. The steps consist of meeting the objectives, analyzing target audience and finally determining the methods of implementation. The objectives for the business association are based on understanding the needs of the people who are going to attend the meeting and the purpose of the meeting. The project formulates the meeting objectives in terms of society goals and rewards to the meeting attendees. British bakery is the bread making company of UK. The company owns many factories in Kingston. The company is all about baking traditional bakery items and staples. British bakery is going to hold a business association for 25th year completion involving top CEOââ¬â¢s and executives from the parent company. The delegates have decided to launch a new product British Coffee the market. There will be a discussion on the launch of new products also. This project aims to discuss aboutShow MoreRelatedKey Performance Indicators1031 Words à |à 5 PagesKPIs ââ¬â The Metrics that Drive Performance Management Although selection of the appropriate visuals and graphs contribute to the effectiveness of a business performance management (BPM) dashboard, the true soul of the dashboard is the key performance indicators (KPIs). KPIs measure the business health of the enterprise and ensure that all individuals at all levels are marching in step to the same goals and strategies. They also provide the focal point for enterprise-wide standardization, collaborationRead MoreScaling Up : Outsourcing Your Back Office1284 Words à |à 6 Pageshelp you focus on growing your business Small and midsized companies thrive by growing, but few businesses demonstrate a capacity to grow in a meaningful way. Only 4 percent of the companies in the United States have annual sales that exceed $1 million. Of the 27 million businesses operating in this country, fewer than 700,000 have 20 or more employees, and 21 million of those businesses are operated as sole proprietorships without any employees. Growing your business, regardless of the industry inRead More The Four Functions of Management Essay1357 Words à |à 6 Pagesneed to be successfully applied if a business is to survive and thrive in the fast paced economy of today. They are planning, organizing, leading, and controlling. Every business, large or small, public or private will benefit from a well-structured, coordinated, directed, and monitored business plan. Planning is the process of defining a structured sequence of specific tasks that need to be accomplished to achieve a goal. Good planning is key to their success of all projects. Some projects involveRead MoreCultural Challenges After Entry : Leadership And Management1215 Words à |à 5 Pagesresources (Busch et al., 2013). Relationships are vital in China and looking after you network of relationships is viewed as road to success. For example during the work time people view their coworkers also as friends. If one of them were in trouble they would help them. The goals of a team are very vital and if the team succeeds everyone get compensated for the success. If the team fails it would be difficult to blame someone for not performing the task well. Even though teamwork is motivating andRead MoreThe United Arab Emirates ( Uae ) Essay1448 Words à |à 6 PagesBusiness ethics is something that is present every day in business. It is defined as the application of generally accepted ethical principles in the process of business individuals and companies. It refers to the accuracy and fairness, expectations of society, fair competition, advertising, social responsibility. Regardless of race, religion, language and other characteristics, business ethics is always present in the operations of an enterprise, b ut it differs from culture to culture, from countryRead MoreWork With An Entrepreneur, Will904 Words à |à 4 Pagesalso working toward his P.H.D at IIT, and wants to become a professor at Dominican. His business is about student recruitment and exchange pairing business. Willââ¬â¢s business has formed relationships with government and schoolââ¬â¢s university in China. Students want to come visit or study in America. Prestigious schools and students are usually looking to pair with equivalent prestige in America. Willââ¬â¢s business has grown through the years that middle schools and high schools are using his service. HeRead MoreCango: Strategic Management and Swot Analysis1501 Words à |à 7 PagesThis report presents the meetings that have taken place here at CanGo. For the short time I have been observing I have learned that CanGo is a small company but is one of the fastest growing companies around. During the meetings none of the staff members talked about the effe cts that online gaming would have. Furthermore, staff didnââ¬â¢t ask opinions on the online gaming topic they also didnââ¬â¢t speak about price of stock or how it contribute to the overall strategy. Some employees would like to seeRead MoreA Latin American Factory Start Up1674 Words à |à 7 Pages Case Analysis A Latin American Factory Start-Up: Intel in Costa Rica Amy Ramirez University of La Verne Graduate School of Business BUS 685 ââ¬â Global Business Management Dr. Omid E. Furutan Synopsis Intel has a long history and a great reputation of designing and manufacturing microprocessors. Intel also designs and manufactures hardware and software for cell phones. Intelââ¬â¢s mission is to be the leading provider of microprocessors to the world. To achieve thisRead MoreFace to Face Communications Essay1105 Words à |à 5 Pagesmajor tool available to the business world. Its advertised uses are to save time and travel costs, bring large groups together for meetings, training presentations and interviews, allow sales teams to deliver a sales pitch from anywhere in the world and the ability to reach key decision-makers quickly. (Cochand, 2011) What is not presented is a disclaimer warning that knowing the intended audience is important prior to replacing the traditional method of face-to-face meetings, with the new wave of technologyRead MoreThe Advantage : Why Organizational Health Trumps Everything Else1456 Words à |à 6 Pages Book Review The Advantage: Why Organizational Health Trumps Everything Else in Business Raheela Al Karim AS 801 Leadership: Theory and Practice DePaul University Date: 10/21/15 The Advantage: Why Organizational Health Trumps Everything Else in Business In The Advantage, Lencioni explains how leaders can nurture the healthy organization. This book is based on the combination of organizational effectiveness, teamwork, leadership, and organizational alignment. He believes that the combinations
Wednesday, May 6, 2020
Behaviorism s Theory Of Psychology - 983 Words
Classification Behaviorism claims that ââ¬Å"consciousnessâ⬠is neither defined nor unable concept; that it is merely another word for the ââ¬Å"soulâ⬠of more ancient time (Watson, 1970). However, behaviorism holds the subject matter of human psychology it focus on the behavior or activities of the human being. Etymology The word behaviorism originates from the Middle French word behavior, meaning the observable activity in human and animal. This term was coined in 1913 by the United States psychologist John B. Watson. Many of the concepts of analysis of behavior can be traced back to Pavlov. Pavlov focused on the behavior of animals. History of Behaviorism The history of behaviorism began in the early 20th century in North America. A psychologist by the name of John Watson was the person who brought forth the concept of behaviorism; Watson wanted to create an objective science of psychology. The whole inspiration for behaviorism comes from Watsonââ¬â¢s interest of Russian psychologist Ivan Pavlov, who studied animal learning. The behaviorism era begun when all the sciences: astronomy, physics, chemistry, biology separated from philosophy. During the creation of behaviorism, there were three types of behaviorism: methodological, psychological, and analytical. The purpose of this type of behaviorism where to state the different method that occurs during each one of these behaviorism. Moreover, behaviorism wasnââ¬â¢t just established by John Watson. There were other behaviorist; such as,Show MoreRelatedBehaviorism Was A Slow Revolution1604 Words à |à 7 PagesBehaviorism was a slow revolution that proved t o become a popular study within psychology that lasted through the second decade of the twentieth century and through the beginning of the cognitive science revolution (Behjamin, 2014). During this time, there had been a vast amount of academic individuals that contributed to the multifaceted studies within the context of behaviorism. Many of the studies within this movement were based on the concept that all behaviors are the result of conditioningRead MoreBehaviorism And Classical Conditioning And Operant Conditioning Essay1504 Words à |à 7 PagesBehaviorism is one of many theories in the field of psychology. It can be applied in different learning scenarios for different research purposes. Biographical information will be provided about the founders of the theory who are John B. Watson and B. F. Skinner. However, the information will focus more on their early education and known achievements. Furthermore, you will find different theories regarding behaviorism such as classic al conditioning and operant conditioning. In order to understandRead MoreBehaviorism, Cognitive, and Humanistic Essay example906 Words à |à 4 PagesBehaviorism, Cognitive and Humanistic All Summed Up Janice M. Brown Aspects of Psychology Professor Trego November 8, 2012 Behaviorism, Cognitive, and Humanistic Behaviorism, cognitive and humanistic are all perspectives (or theories) of psychology. Behaviorism is a perspective that suggests that all behaviors are learned. What I mean by that is according to John B. Watson who founded the school of psychology, suggests the behaviors can be measured, trained, and changed. [ (Cherry, 2012)Read MoreThe Diver810 Words à |à 4 Pagesse Nature of Psychology The Diverse Nature of Psychology Christine Woyner PSY 490 September 19, 2011 Edna Foster The Diverse Nature of Psychology The diverse nature of psychology begins with making a difference in a diverse setting. This involves the implementation of critical psychology concepts, subdisciplines and subtopics, motivation, behaviorism, and cognition. Moreover, these subdisciplines and subtopics may be applied to other disciplines in contemporary society. In additionRead MoreEvolution of Cognitive Psychology1054 Words à |à 5 PagesEvolution of Cognitive Psychology Cognitive psychology is defined as ââ¬Å"the scientific study of mental processesâ⬠(Riegler Riegler 2008, p. 1). During the 1960s, cognitive psychology became an emerging presence in the field of psychology. During this time period, attention to the study of ââ¬Å"how internal states, such as thoughts, feelings, and moods influence behaviorâ⬠(Cherry 2010, p. 12). Cognitive psychology studies how individuals think, comprehend language, and form beliefs. Human developmentRead MoreThe Psychology Theory Of Psychology Essay1458 Words à |à 6 PagesWhen we think about psychology, it is normally thought about the study of the brain, the conscious and unconscious mind. However, there are many different divisions within the psychology field that focus on specific areas that introduce different theories. One of the divisions is the theory of Behaviorism. This theory was developed by John B. Watson and B.F Skinner. The theory implies that environmental stimulus can affect someoneââ¬â¢s behavior. This behavioral psychology focuses on how a humans orRead MorePerspectives Paper1467 Words à |à 6 PagesBehaviorists and cognitive psychologists have debated for many years. It is from these two schools of thought that dueling informational ideas have been born. Originally, behaviorism was the leading school of thought being led by John B. Watson and B.F. Skinner. Later new ideas regarding the mind became more prominent. Edward C. Tolman was one of the more prominent figures of this field. Behaviorists looked for more evidence of behavior and rejected any ideas about the mind. An idea that was highlyRead MoreBiological Psychology1169 Words à |à 5 PagesBiological Psychology Kirstyn Mixa PSY/340 November 19, 2010 Brigitte Crowell Biological Psychology As a study, psychology has many branches within itself. Each thought of psychology throughout history has brought about another school of psychology. Psychology or philosophy enthusiasts and scholars alike have taken interests in not only understanding the themes of psychology but have contributed to the creation of another branch. So, of course, somewhere along the line was the dawning ofRead MorePsychology1731 Words à |à 7 Pagesï » ¿The Different schools of psychology Structuralism- the first school of thought headed by Wilhelm Wundt, a German, and later by E.B. Titchener started in 1879 when experimental psychology was gaining more incentive. The structuralists, as they called themselves, thought of psychology as the study of conscious experience. They started components experience. They started that all complex substances could be analyzed through their component elements. They held that elementary mental states such asRead MoreEssay on Behaviorism: Modern Applications1240 Words à |à 5 Pages Behaviorism is the study of human behavior and is based on the belief that all human behavior is learned. Behaviorism evolved during the 19th century and took hold in the early years of the 20th century. Notable behaviorists include Albert Bandura, Ivan Pavlov, B.F. Skinner, Edward Lee Thorndike, Edward C. Tolman, and John B. Watson. These men opposed the study of consciousness believing that psychology should instead focus on only what could be seen, he ard, or touched. The result was a science
Danish Cultural Interaction free essay sample
A paper which introduces and discusses cultural interaction for a foreign exchange student who will spend two years in Denmark. The paper is written as the personal report of a foreign exchange student who will spend two years in Denmark, as an introduction to cultural interaction. Subjects covered are cultural interaction at home and at school, history and stereotypes and the advantages of living in Denmark. I read before I left that ;The Danish education system has a tradition of focusing not only on academic accomplishments, but also on the students; personal development and contributing to making them committed community members. Democracy and shared experiences are given a high priority, and the students critical sense is sharpened; (Way of life). It is true, the teacher seems much more interested in us as people, not just students. We have to learn English in school, and most of the classes are in Danish. We will write a custom essay sample on Danish Cultural Interaction or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So far, I havent had much problem understanding the instructors, but I find the homework is much harder. We often work together in groups, and Jens and I spend several hours each night working on projects for class. I think the classes here seem harder, and the students seem more serious, even though they are certainly less formal than we were at home. Im not the only international student here, there are several of us, and we meet together once a week or so to support each other, and trade experiences.
Wednesday, April 22, 2020
Introducing the calcium
Introduction Consumers are generally influenced by two factors: internal influences and external influences. Internal influences are personal feelings and thought that includes self-concept, motivation, attitudes, emotions and perceptions. These factors generally influence perception, purchasing patterns, and attitude customers develop towards a product or a service offered by business.Advertising We will write a custom essay sample on Introducing the calcium-fortified Pepsi drink in the UAE specifically for you for only $16.05 $11/page Learn More Besides, these factors are directly linked to internal and external interacting social aspects that control the pattern of though and expressed feelings. Reflecting on internal and external influences, this paper develops a comprehensive matrix for purchasing patterns exhibited by customers of the Pepsi soft drink in the UAE in relation to the future marketing practices that the Pepsi Company may adopt in order to penetrate the Middle Eastern market. Marketing the Pepsi drink in the UAE Market dynamics and consumer behaviour in the UAE It is necessary for the Pepsi Company to tailor its calcium-fortified drink to suit the acceptable cultural norms in the UAE. Several external influences affect consumer behaviour in UAE. These influences include individual culture and sub-culture, group associations, social cultural and household structure since the consumption and purchasing behaviour is heavily influenced by the unique UAE conservative culture[1]. The general buying decision in the UAE There has been substantial research on consumer behaviour, examining the decision process and influences upon it. These are in terms of store and brand characteristics and consumer behaviours. Solomon (2009) notes, ââ¬Å"Central to the theories of consumer behaviour is the conviction that different consumers go through markedly complex decision making process that is influenced at different stages by a nu mber of possible variablesâ⬠[2]. The buying process normally begins with the need for a particular product or good. The ââ¬Ëneed recognitionââ¬â¢ by consumers is essential part of the buying process because purchase cannot take place without it. Thus, the acceptance of the calcium-fortified Pepsi soft drink will depend on recognition of its significance in UAE. The second stage in the decision making process is ââ¬Ëinformation searchââ¬â¢. The need that is created prompts a consumer to such for available information concerning the good or service that can satisfy that need. Information search occurs internally and externally. The internal search involves search for information from the memory of the consumer and is determined by past experiences with such products. External search is employed when the internal search fails to provide the information necessary to help the consumer make the buying decision in the UAE.Advertising Looking for essay on business eco nomics? Let's see if we can help you! Get your first paper with 15% OFF Learn More After realizing the need to purchase, the UAE consumers engage in information search to be able to determine the best quality and cheapest brand available in the market that is aligned to their unique culture. ââ¬ËEvaluationââ¬â¢ is the last Stage before the consumers decide to make the purchase. It is a process by which an alternative evaluation is based on price, brand name and country of origin before the product is selected to meet the need[3]. Despite the fact that the market for Pepsi products have been in existence for a long time in UAE, there has never been a calcium-fortified drink from this global company. As a result of the recent economic difficulties, families in the UAE have been scrimping and operating on relatively fixed budgets. Families may benefit from the new Pepsi product since it promises rich calcium to the young children. Reflectively, the potential clients are likely to accept this product since it usability is on a daily basis, that is, most UAE snacks are incomplete without the soft drinks. This would make potential clients prefer this product especially now that it also promises calcium nutrient. Thus, as an efficient and affordable product, potential UAE clients are likely to embrace this drink as part of their dieting programs in their homes[4]. Potential influencing factors This calcium-fortified Pepsi soft drink targets families on both ends of the economic ladder. They purchase and consumer fresh drinks often and have a budget allocation for the same from time to time. These families are spread across all regions of UAE and are major consumers of soft drinks as revealed by the current statistics. Thus, the main factor that would influence their behaviour is the social identification with the product, that is, it is the first of its kind besides offering rich calcium nutritional value to the UAE users. Moreover, the product is like ly to change the perception of the UAE clients whose purchasing ability is defined by perceived quality. Thus, the Pepsi Company should utilize advertising materials such as print, broadcast and internet ads as a product that is well-worth its price. Given the literacy levels and the exposure to technological inventions of the target buyers, the group is likely to choose the imported calcium-fortified Pepsi drink among other products performing the same function based on the psychological perception created by these advertisements. Properly designed online marketing and product distribution management facilitated the success and sustainability in online marketing since it operated within stipulated business laws. Among the new development elements that the Pepsi Company should incorporate in the segmented UAE market include trust, distribution, fair retribution process, and passing accurate information to target audience to restore confidence within these networks.Advertising W e will write a custom essay sample on Introducing the calcium-fortified Pepsi drink in the UAE specifically for you for only $16.05 $11/page Learn More Potential risks factors The potential risk factors that may face the calcium-fortified Pepsi drink is the possibility of rejection by the older members of the UAE since their bodies do not need too much calcium. Since the product will penetrate the market whit the message of calcium fortification, the new Pepsi drink will be vulnerable to distorted messages on calcium content since the target market is known for its reservations and rejection based on what a close family member says about the product[5]. In order to avoid the above risks, the new Pepsi drink should come with self explanatory sticker written in simple language that the potential consumer can understand and read in order to know the exact calcium content. Besides, Pepsi Company should make the stickers in Arabic language in order to create a se nse of belonging as the potential UAE customer of the soft drink will want to associate with a product they can understand[6]. Distribution network for the new Pepsi drink in UAE The physical distribution patterns are with no doubt a critical area of focus. This will make use of the companyââ¬â¢s brand logos that are highly recognized by most of the UAE consumers to build other distribution channels in the UAE market. The Pepsi Company may use the already existing distribution network to make the new soft drink easily available in all regions of the UAE. For various reasons, the provision of the calcium-fortified Pepsi drink would be best done by sales persons of the UAE native. This will increase the chances of credibility and ease on the interpersonal variables during product promotion and provision[7]. The potential UAE customers will not have to struggle to get this product which is likely to be part of their daily dieting needs. Conclusion Consumer behaviour is a decision-ma king process and all activities that a potential customer is involved in prior to acquisition, evaluation, use, and disposition of goods and services. Consumerââ¬â¢s decision making thus is complicated, dynamic, multi dimensional process as is the case in UAE. Essentially, success of brand and product management for the proposed calcium-fortified Pepsi soft drink as part of consumer behaviour in UAE will depends on a proper alignment of the companyââ¬â¢s functional idea into the creation of flexible, involuntary, and quantifiable measurement of perception among the target UAE customers. The calcium-fortified Pepsi soft drink is likely to penetrate the UAE market since the calcium nutrient content will be its competitive advantage to cue to perceptions of the conservative UAE society. However, the product may face minor resistance from the market segment targeting the elders due to its high calcium content which they do not need.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bibliography Rong, TS, Consumer Behaviour, Wu-Nan Book Co. Ltd, Taipei, 2009. Solomon, M, Consumer behaviour: buying, having, and being, 8th edn, Prentice Hall Higher Education, Madison, 2009. Winchester, M, ââ¬Å"Positive and negative brand beliefs and brand defection/uptake,â⬠European Journal of Marketing, vol. 42 no. 6, 2006, pp. 553-570. Footnotes M Solomon, Consumer behavior: buying, having, and being, 8th edn, Prentice Hall Higher Education, Madison, 2009, pp. 16-45. Ibid TS Rong, Consumer Behavior, Wu-Nan Book Co. Ltd, Taipei, 2009. PP. 21-56. M Winchester, ââ¬Å"Positive and negative brand beliefs and brand defection/uptake,â⬠European Journal of Marketing, vol. 42 no. 6, 2006, pp. 553-570. M Winchester, ââ¬Å"Positive and negative brand beliefs and brand defection/uptake,â⬠European Journal of Marketing, vol. 42 no. 6, 2006, pp. 553-570. TS Rong, Consumer Behavior, Wu-Nan Book Co. Ltd, Taipei, 2009. PP. 21-56. M Winchester, ââ¬Å"Positive and negative b rand beliefs and brand defection/uptake,â⬠European Journal of Marketing, vol. 42 no. 6, 2006, pp. 553-570. This essay on Introducing the calcium-fortified Pepsi drink in the UAE was written and submitted by user Sloane Perkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
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